Introduction to Nothing in Color

The goal of this project in the form of a periodical blog is to posit and dissect this notion of ‘ordinary-life’. What do we mean by ordinary-life? It is precisely the apparent innocuity of this term which serves as a cause for alarm. We claim that ordinary-life is not a place, but rather a subtle worldview -- a lens through which the majority of our globalized society peers through unknowingly --  which disempowers our creative freedom, our ever-ready existential ecstasy: this radical, creative freedom which informs our constant evolution. The tacit mode of being called ordinary-life -- which no one is entirely free from --  may succinctly be described as the belief (which does not appear in the mind as a belief) that we exist in an ordinary world dominated by tedium and banality which can only be alleviated by extraordinary transience. We claim that the extraordinary does not reveal itself in fleeting episodes, but is instead an inherent, continuous quality of existence obfuscated by the idea of ordinary-life. There are no ordinary occurrences, yet we unknowingly perceive the world and ourselves through the subtle notion of the daily routine of life, in effect sapping reality of its meaning and urgency. Furthermore, this default mode of existence shapes and defines the material world and reciprocates it back to the perceiver: he perceives concrete reality as such.

We will proceed through the critique of politics, pop-culture, and the state of affairs of the world today. We will confront and dismantle this noxious world-view with constant reference to a multitude of thinkers/artists in the realms of philosophy, cinema, literature, history, art, etc. This will provide a material, anthropological account of the ideas of humanity that have shaped the world today and show the devastating endpoint that the current, ruling ideas are leading us toward. The way we see it now humanity is traveling on a path towards complete self-destruction. Tragically, this paradigm shift is exactly what is needed for a fundamental change. We hope -- by awakening and empowering like-minded individuals -- to disrupt this path towards total annihilation, to provoke an alternative revolutionary turning point and to redefine the course of history. Ultimately we intend to engage you, the individual reader, and dispel your fear. You are not alone: we see the horror of reality and also the potential for beauty.

-Nothing in Color